![]() Les Nessman (Richard Sanders) - The station's nerdy news director, completely divorced from modern American culture and, indeed, much of reality.The highest-paid employee at the station. Jennifer Elizabeth Marlowe ( Loni Anderson) - Carlson's highly skilled receptionist, blonde but in no way dumb, with a wicked wit and an appetite for rich men.However, he can also be a surprisingly wise father figure to the staff. He occasionally gets the urge to be more hands-on, with predictably disastrous consequences. ![]() Usually happy to remain clueless - he generally knows how out of his depth he is, and he's quite content to hole up in his office, playing with fishing equipment, model airplanes, or paint-by-numbers kits. Arthur "Big Guy" Carlson (Gordon Jump) - The sweet and well-meaning but totally ineffectual station manager, son of WKRP's formidable owner.After encountering the requisite cast of oddballs working at the station, Andy immediately – as in mid-song – tosses out the old format and replaces it with Top 40 music, then hires an oddball or two of his own to add to the mix. Hotshot program director Andy Travis (Gary Sandy) arrives for his first day of work at WKRP, a small Cincinnati radio station whose "soothing sounds for senior citizens" format ( aka Beautiful Music, a Muzak-esque concept that was actually common at the time) has "catapulted" it to a permanent position at the very bottom of the local ratings. As such, this show has been the general public impression of the commercial radio business for generations. Several of the more outrageous onscreen moments are actually the most realistic. In addition, it was often recognized by Real Life radio station employees as being an accurate depiction of the industry, thanks to series creator and executive producer Hugh Wilson's experience with it. It was as adult as possible on network television at the time, and frequently shifted tone from wacky to satirical to surreal. A classic 1978–82 Work Com on CBS that was originally an underdog property of MTM Productions, only to have the syndicated reruns catapult it back to recognition.
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